Knauf Middle East hosted the second ever Knauf Awards Night, at the One and Only Royal Mirage in Dubai.
An annual event that celebrates the achievements of its huge and varied customer base, the Knauf Awards serves as a way for the drywall systems provider to connect with the different segments of the construction industry. The customer-centric event was attended by senior executives who were representing construction related firms from all over the UAE, the GCC and even South-East Asia. More than 285 guests attended the event, which was held on February 20, 2015 and featured performing artists and live music, along with a dinner reception.
“We are at a very important turning point in the UAE.” said Amer Bin Ahmed,Managing Director of Knauf Middle East. “Expo 2020 is just around the corner and along with it comes a challenging and exciting period of time. Many projects are in the pipeline and many more underway with completion nearing. The expo itself stands for something much more than simply a show. It is unification on a global scale which will propel Dubai and the rest of the UAE to even more international prominence than already is present.
‘Knauf Group and its many loyal patrons demonstrate the unification that the Expo stands for. We all come from many different creeds, colours and backgrounds and this is a major factor in all of our successes. It is through this diverse unification that we are able to bring about mutual success through a performance based culture. We are all here tonight due to our combined efforts and subsequent performance via the common language of Knauf and in particular our full drywall system solutions along with our synergy partners; AMF, Heradesign, Aquapanel, Knauf Flooring and Danoline. We talk about Knauf being a family company, and it really is; from our employees to all of our customers, we are together as one. You can certainly feel this in the atmosphere here this evening at our Knauf Awards Night.”Larish Buhari, operations manager at Al Rawda General Maintenance and Décor Company, said that he was appreciative of the support and
assistance Knauf had provided to his firm over the years. Speaking after picking up a ‘Special Recognition for Contractors’ award, he said:”It feels good to receive an award. It makes us feel appreciated for the hard work that we put in. The vibe is amazing and it’s really good to be here! “Knauf is a reliable systems provider. Anytime I need anything, they’re there. They give quick response and they take care of all our needs onsite. I’m really happy to work with them because they’re very efficient, very reliable and very professional. To have all these qualities in one supplier is rare,” said Buhari.
Vineesh Babu of Gemini Building Materials, the winner of Dealer of the Year award on the night, agreed wholeheartedly with Buhari, adding that in his opinion, Knauf is the best drywall system provider in the GCC.
“Knauf is the only solution for drywall systems for major projects – the A+ projects (in my opinion). So any tie-up or connection that we have with them helps our company to grow as well,” he asserted. “Our relationship with them is at the top level and the support we get from them is for all departments. Whether it’s sales and marketing or technical support, it’s above and beyond all levels,” Babu said. Hasan Abu Gheida, managing director of Qatar Gypsum Products Industry, a two time winner of the Qatar Dealer of the Year award was also quick to praise Knauf for its efforts in bringing the industry together. “It’s an appreciation of the dealers from Knauf and that means a lot to us. As a matter of fact, it’s an incentive to us to improve our efforts for sales and distribution in Qatar,” he insisted.
Also in attendance were representatives from some of the sponsors of the event, including Peter Brunner, sales manager – North/East for Heradesign Acoustic Ceilings. He expressed his delight at the turnout for the event and highlighted the presence of representatives of Dubai Municipality and several major contractors as especially satisfying. “I’m really proud to be part of this awards ceremony because it shows that the community and the values of Knauf have been delivered. It was an amazing and motivating show and it’s now our target to go ahead and keep it running,” he told Big Project ME.
“The market here is quite stable and it is still increasing, but it is catching up with professionals. Because of this, they need the entire range of completely developed products and solutions and that is where Knauf and all the brands under its umbrella can come in. They can provide all the tools required to deliver in this market,” Brunner asserted. MayadBadar, design manager at Brookfield Multiplex, who are working on the Qatar National Library project, seconded Brunner’s opinion, pointing out that his experience with Knauf showed how committed they were to delivering excellence. “Looking back to two years ago, when Knauf first visited me at the National Library project – we had absolutely nothing and within one week, they had supplied us with the specifications for the project, with a system that really suited us, and we took it from there. Since then, every month there’s been a visit from Knauf – their support is just amazing, it’s more than a supplier and it’s more than just a product being bought,” he related. Jean Claude, a senior manager for Technical Trading in Oman, winner of Installer of the Year for Oman, added that Knauf’s technical support showed how they brought added value to their products. “It’s not just about installing the product, it’s about understanding it. We visit the factory; we get an understanding about the product and how to install it, that brings added value to it. Knauf is very proactive in this regard and they put a lot of effort into their research, and that’s why I believe they have such a large share of the market,” he asserted.